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Analyzing the mobile content consumption in different social contexts: the cases of graduate student usages in Taiwan and U.S.A


  • Tseng, Kuo-feng


Could mobile phones become mass media, like television, radio, newspaper or Internet, which provide us information and entertainment? Although the penetration rates of mobile phones are very high in most countries, many users are not willing to spend money on the consumption of mobile online services. To explore those factors, this research analyzed 24 graduate students in different social contexts from Taiwan and the U.S. The results showed that the school life style, WiFi on campus, high mobile service fees, low incomes and low usage utilities made students not willing to spend money on the mobile contents. Instead, the notebooks are the homework and mass media center for most students, and they get those information and entertainment contents from the alternative Internet for free.

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  • Tseng, Kuo-feng, 2012. "Analyzing the mobile content consumption in different social contexts: the cases of graduate student usages in Taiwan and U.S.A," 19th ITS Biennial Conference, Bangkok 2012: Moving Forward with Future Technologies - Opening a Platform for All 72531, International Telecommunications Society (ITS).
  • Handle: RePEc:zbw:itsb12:72531

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    References listed on IDEAS

    1. World Bank, 2009. "2009 Information and Communications for Development : Extending Reach and Increasing Impact," World Bank Publications, The World Bank, number 2636.
    2. Gómez-Torres, Lina-María & Beltrán, Fernando, 2011. "Analysis of an integrated plan for expanding broadband access in Colombia," Telecommunications Policy, Elsevier, vol. 35(9), pages 871-882.
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    mobile phone; context; activity theory; business model;

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