IDEAS home Printed from https://ideas.repec.org/p/zbw/itsb12/72498.html
   My bibliography  Save this paper

Estimating switching costs of changing social networking sites

Author

Listed:
  • Nakamura, Akihiro

Abstract

This study's empirical analysis shows that the consumers' switching costs when changing SNS are less than that when changing BB service. SNS switching cost is estimated at JPY 944, while that in BB service is estimated at JPY 2864 (JPY 80 = USD 1 on 21st May 2012). According to these results, the switching cost of the former is approximately one-third of that of the latter. One of the reasons why SNS switching costs are smaller could be because of the current small number of friends on SNS. In this survey, approximately half of the respondents stated that their number of friends on SNS was less than 10.

Suggested Citation

  • Nakamura, Akihiro, 2012. "Estimating switching costs of changing social networking sites," 19th ITS Biennial Conference, Bangkok 2012: Moving Forward with Future Technologies - Opening a Platform for All 72498, International Telecommunications Society (ITS).
  • Handle: RePEc:zbw:itsb12:72498
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/72498/1/741433133.pdf
    Download Restriction: no

    More about this item

    Keywords

    Social Networking Sites (SNS); Switching Costs; Layers; Network Effects; Market Power;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:itsb12:72498. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (ZBW - German National Library of Economics). General contact details of provider: http://www.itsworld.org/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.