Erfolgsfaktoren von Innovationen in reifen Märkten
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- Kleinschmidt, Elko & Geschka, Horst & Cooper, Robert, 1996. "Erfolgsfaktor Markt - kundenorientierte Produktinnovationen," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 5441, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
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