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Impact of Diversity and Inclusion Initiatives on Employee Retention: A case Study

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  • Odunsi, Adenike Olufunmilayo
  • Ajani, Olayinka Comfort

Abstract

This study examined the effect of diversity and inclusion (D&I) initiatives on employee retention in British American Tobacco (BAT) Nigeria. The research was motivated by increasing concerns over workplace inequality and the growing need for inclusive practices as a retention strategy in Nigerian organizations. A quantitative survey design was employed, and data were collected from 248 employees using a structured questionnaire. Descriptive statistics were used to analyze perception-based responses, while a Chi-square test of independence was conducted to determine the relationship between D&I initiatives and retention. The findings revealed that a majority of employees positively perceived BAT’s diversity practices in the areas of gender equality, equal opportunity, policy communication, and management enforcement. Furthermore, 82.3% of respondents agreed that inclusivity policies enhanced their commitment to the organization. The Chi-square result (χ² = 18.62; p

Suggested Citation

  • Odunsi, Adenike Olufunmilayo & Ajani, Olayinka Comfort, 2026. "Impact of Diversity and Inclusion Initiatives on Employee Retention: A case Study," EconStor Research Reports 336728, ZBW - Leibniz Information Centre for Economics.
    • Handle: RePEc:zbw:esrepo:336728
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    File URL: https://www.econstor.eu/bitstream/10419/336728/1/Impact-of-Diversity-and-Inclusion-Initiatives.pdf
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