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Redesigning communications: Five steps toward an agile communications department

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  • Dühring, Lisa
  • Zerfaß, Ansgar
  • Berger, Karen

Abstract

Viele Kommunikationsmanager stehen vor der Herausfoderung, agile Strukturen zu implementieren und ihr Team agiler zu gestalten - keine leichte Aufgabe, denn es gilt vieles zu beachten. Es bedarf einer neuen Unternehmenskultur, neuer Prozesse und Tools, neuer Kompetenzen und Karrieremöglichkeiten sowie andere Evaluationsansätze. Die Communication Insights - Issue 8 stellt deshalb fünf Schritte vor, die für eine agile Kommunikationsabteilung erforderlich sind und zu wachsender Flexibiltät und Anpassungsfähigkeit beitragen. Wie kann die Unternehmenskultur Agilität unterstützen? Wie wird die agile Arbeit organisatorisch gestaltet? Wie kann die Abteilungsstruktur angepasst werden? Wie führe und entwickle ich Mitarbeiter weiter? Welche neuen Ansätze für die Erfolgsmessung gibt es?

Suggested Citation

  • Dühring, Lisa & Zerfaß, Ansgar & Berger, Karen, 2020. "Redesigning communications: Five steps toward an agile communications department," Communication Insights 8, Academic Society for Management & Communication – An initiative of the Günter Thiele Foundation, Leipzig.
    • Handle: RePEc:zbw:agukci:8
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