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It's all about content: Strategic topic management in agile organizations

Author

Listed:
  • Ninova-Solovykh, Neda
  • Seiffert-Brockmann, Jen
  • Einwiller, Sabine
  • Wolfgruber, Daniel
  • Berger, Karen

Abstract

Immer häufiger richten Unternehmen einen Newsroom ein, in dem sie Themen abteilungsübergreifend bearbeiten und ausspielen. Was sind Strategien und Erfolgsfaktoren für ein effizientes Themenmanagement - mit oder ohne Newsroom? Die Ausgabe "It's all about content" zeigt verschiedene Ansätze und Best practices auf, wie Themen heutzutage gemanagt werden können. Warum spielt das Themenmanagement eine immer wichtigere Rolle? Welche Ansätze gibt es, wie Themen aktuell in Unternehmen gemanagt werden? Welche Fähigkeiten sollten Mitarbeitende im Newsroom mitbringen?

Suggested Citation

  • Ninova-Solovykh, Neda & Seiffert-Brockmann, Jen & Einwiller, Sabine & Wolfgruber, Daniel & Berger, Karen, 2019. "It's all about content: Strategic topic management in agile organizations," Communication Insights 6, Academic Society for Management & Communication – An initiative of the Günter Thiele Foundation, Leipzig.
    • Handle: RePEc:zbw:agukci:6
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