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Communication management radar 2026: Simulated communication, constrained AI agents, cognitive drift, power flux, strategic subtraction

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  • Wloka, Michelle
  • Zerfaß, Ansgar

Abstract

Welche neuen und bislang wenig beachteten Themen werden die Unternehmenskommunikation in Zukunft prägen? Der Communication Management Radar 2026 identifiziert interdisziplinäre Phänomene in Management, Technologie, Psychologie und Medien, die sich gerade konkretisieren und in naher Zukunft zu Herausforderungen und Chancen für die Unternehmenskommunikation führen. Als Nachfolgeprojekt des Communications Trend Radar wurde der methodische Ansatz noch stärker auf die Unternehmenspraxis ausgerichtet. Mit einer frühzeitigen Einbindung Chief Communications Officers und Mitglieder ihrer Führungsteams sowie durch eine vertiefte qualitative Analyse wurden strategisch relevante Themen für die Unternehmenskommunikation identifiziert. Das Forschungsteam der Universität Leipzig mit Dr. Michelle Wloka und Prof. Dr. Ansgar Zerfaß identifiziert für 2026 die Themen: Simulated Communication, Constrained AI agents, Cognitive Drift, Power Flux, Strategic Subtraction.

Suggested Citation

  • Wloka, Michelle & Zerfaß, Ansgar, 2026. "Communication management radar 2026: Simulated communication, constrained AI agents, cognitive drift, power flux, strategic subtraction," Communication Insights 22, Academic Society for Management & Communication – An initiative of the Günter Thiele Foundation, Leipzig.
    • Handle: RePEc:zbw:agukci:340015
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