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Framing the framing effect: The impact of context cues on solutions to the "asian disease" problem


  • Bless, Herbert

    () (Mikrosoziologie und Sozialpsychologie Universität Mannheim)

  • Betsch, Tilmann

    () (Universität Heidelberg/ Sonderforschungsbereich 504)

  • Franzen, Axel

    (Universität Bern)


Participants were exposed to the "asian disease" problem (Tversky & Kahneman, 1981). When the problem was subtly framed as a medical decision problem previous findings replicated: Participants avoided the risky option when the problem was framed positively, but preferred the risky option when the problem was framed negatively. This reversal of preferences was eliminated however, when the same problem was subtly introduced as a statistical problem. The results are interpreted as evidence for the impact of context cues on the representation of decision problems.

Suggested Citation

  • Bless, Herbert & Betsch, Tilmann & Franzen, Axel, 1997. "Framing the framing effect: The impact of context cues on solutions to the "asian disease" problem," Sonderforschungsbereich 504 Publications 97-15, Sonderforschungsbereich 504, Universität Mannheim;Sonderforschungsbereich 504, University of Mannheim.
  • Handle: RePEc:xrs:sfbmaa:97-15
    Note: Financial support from the Deutsche Forschungsgemeinschaft, SFB 504, at the University of Mannheim, is gratefully acknowledged.

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