Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment : Empirical analysis in reference to Mexico
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Other versions of this item:
- Rajagopal, 2004. "Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment : Empirical analysis in reference to Mexico," International Trade 0407003, University Library of Munich, Germany.
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KeywordsBrand personality; Brand Relationship; Adverstising impact;
- F1 - International Economics - - Trade
- F2 - International Economics - - International Factor Movements and International Business
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2004-07-11 (All new papers)
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