Strategy & structure of the pharmaceutical industry
The case looks at the development of the modern pharmaceutical industry with an emphasis on events in the late 1990s. The various forces affecting the competitive environment around the discovery, development, production, distribution and marketing of prescription and non- prescription drugs are discussed in terms of their origins and recent developments.
|Date of creation:||10 Nov 2002|
|Date of revision:|
|Note:||Type of Document - pdf; to print on HP/PostScript/Franciscan monk|
|Contact details of provider:|| Web page: http://184.108.40.206 |
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