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Gsk - A Case Study On The Strategy Of “Merger Of Equals” In Ethical Pharmaceuticals


  • Bernardo Batiz-Lazo

    (Open University Business School)


This case summarises events leading to the creation of a global giant. The merger of Glaxo Wellcome and SmithKline Beecham had implications that went beyond the UK, where both companies were domiciled. The new company sought to take residence in the US but anti-trust authorities kept the companies formally apart for more than a year as they examined every aspect of the deal. The case invites readers to consider the process of integration as a general strategy, as well as the expectations, deliberations and motivation of managers and shareholders in doing so.

Suggested Citation

  • Bernardo Batiz-Lazo, 2002. "Gsk - A Case Study On The Strategy Of “Merger Of Equals” In Ethical Pharmaceuticals," Industrial Organization 0211017, EconWPA.
  • Handle: RePEc:wpa:wuwpio:0211017
    Note: Type of Document - pdf; to print on HP/PostScript/Franciscan monk; pages: 16

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    JEL classification:

    • L - Industrial Organization

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