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Ethische Ratings Für Unternehmen Aus Konsumentensicht – Möglichkeiten, Auswirkungen Und Grenzen –

Author

Listed:
  • Barbara Ries

    (FernUniversität in Hagen)

  • Norbert Sträter

    (Westfälische Wilhelms-Universität Münster)

Abstract

Bisherige wissenschaftliche Untersuchungen befassen sich vorwiegend mit einer ethischen Unternehmensbewertung aus der Anlegerperspektive. Im vorliegenden Beitrag soll jedoch die Perspektive des Konsumenten eingenommen werden und es sollen Möglichkeiten zur Gestaltung eines derartigen Ratings aus Verbrauchersicht erläutert werden. Hierzu werden zunächst die grundlegenden Begriffe Ethik und Rating definiert. Anschließend wird ein ethisches Rating entworfen, das anhand von konkreten Kriterien eine sozial-ökologische Unternehmensbewertung aus Verbrauchersicht ermöglicht. Zudem werden Wirkungen und Grenzen eines solchen Werkzeugs untersucht. Der Beitrag schließt mit einem Ausblick.

Suggested Citation

  • Barbara Ries & Norbert Sträter, 2004. "Ethische Ratings Für Unternehmen Aus Konsumentensicht – Möglichkeiten, Auswirkungen Und Grenzen –," General Economics and Teaching 0409001, EconWPA.
  • Handle: RePEc:wpa:wuwpgt:0409001 Note: Type of Document - pdf; pages: 17
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    References listed on IDEAS

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    Keywords

    Ethik; Rating; ethisches Rating;

    JEL classification:

    • A14 - General Economics and Teaching - - General Economics - - - Sociology of Economics

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