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Ethische Ratings Für Unternehmen Aus Konsumentensicht – Möglichkeiten, Auswirkungen Und Grenzen –

Listed author(s):
  • Barbara Ries

    (FernUniversität in Hagen)

  • Norbert Sträter

    (Westfälische Wilhelms-Universität Münster)

Registered author(s):

    Bisherige wissenschaftliche Untersuchungen befassen sich vorwiegend mit einer ethischen Unternehmensbewertung aus der Anlegerperspektive. Im vorliegenden Beitrag soll jedoch die Perspektive des Konsumenten eingenommen werden und es sollen Möglichkeiten zur Gestaltung eines derartigen Ratings aus Verbrauchersicht erläutert werden. Hierzu werden zunächst die grundlegenden Begriffe Ethik und Rating definiert. Anschließend wird ein ethisches Rating entworfen, das anhand von konkreten Kriterien eine sozial-ökologische Unternehmensbewertung aus Verbrauchersicht ermöglicht. Zudem werden Wirkungen und Grenzen eines solchen Werkzeugs untersucht. Der Beitrag schließt mit einem Ausblick.

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    Paper provided by EconWPA in its series General Economics and Teaching with number 0409001.

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    Length: 17 pages
    Date of creation: 13 Sep 2004
    Handle: RePEc:wpa:wuwpgt:0409001
    Note: Type of Document - pdf; pages: 17
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