IDEAS home Printed from https://ideas.repec.org/p/wiw/wiwrsa/ersa13p451.html
   My bibliography  Save this paper

Empirical Analysis Of Leisure Driver Decision Structures Underlying Sa/Pa Choice Behaviors On Expressways In Japan

Author

Listed:
  • KAZUO NISHII
  • KUNIAKI SASAKI
  • JUN TANABE

Abstract

Recently, it has been recognized that leisure drivers have a variety of needs when using expressways and that service and parking areas (SA/PAs) are required to offer not only traditional rest stop services but also additional services, such as refreshments, dining, and souvenir shopping. As previous research on driver decisions related to SA/PA choice behaviors is limited, it is necessary to identify the factors determining SA/PA choice behaviors to develop marketing strategies for promoting SA/PA use. Therefore, one of the objectives of this research is to analyze leisure driver SA/PA choice behaviors and their level of customer satisfaction with SA/PA services. A paper-based questionnaire was administered to the drivers who stopped at the studied SA/PAs on the survey day; a web-based survey is planned as a complementary survey. Structural equation modeling was applied to represent the decision structure underlying SA/PA choice behavior. We also discuss marketing strategies to promote SA/PA use for leisure drivers. In addition, a SA/PA choice model was developed to identify whether a given driver would stop at any of the studied SA/PAs or not and to identify which SA/PA would be chosen.

Suggested Citation

  • Kazuo Nishii & Kuniaki Sasaki & Jun Tanabe, 2013. "Empirical Analysis Of Leisure Driver Decision Structures Underlying Sa/Pa Choice Behaviors On Expressways In Japan," ERSA conference papers ersa13p451, European Regional Science Association.
    • Handle: RePEc:wiw:wiwrsa:ersa13p451
    as

    Download full text from publisher

    File URL: https://www-sre.wu.ac.at/ersa/ersaconfs/ersa13/ERSA2013_paper_00451.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wiw:wiwrsa:ersa13p451. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gunther Maier (email available below). General contact details of provider: http://www.ersa.org .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.