Gated communities from the perspective of developers
Gated housing areas have increasingly become a profitable segment in the real estate market as well as a new marketing angle for developers to meet the demand for security, status/prestige, and lifestyle. The development patterns of gated communities in many countries show that developers recognize the opportunity to sell safety and security to a niche market. Against this background, the aim of this paper is to investigate the development process of gated communities in a metropolitan city, Istanbul, from the perspective of developers. The data and information used for evaluation are based on the extensive survey questionnaires filled out by developers of gated communities. A “logistic regression method” is deployed to identify the most important factors on approaches and behaviors of developers. Therefore, the motivating factors both in the decision-making and production-marketing process of developers are evaluated. This evaluation enables us to highlight the characteristics of the real estate market.
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- Tüzin Baycan-Levent & Aliye Ahu Gülümser, 2004. "Production and marketing of gated communities in Istanbul," ERSA conference papers ersa04p525, European Regional Science Association.
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