IDEAS home Printed from https://ideas.repec.org/p/wiw/wiwrsa/ersa04p222.html
   My bibliography  Save this paper

Ambivalences of the Creative Class: Space, reflexivity and the Restructuring of the German Advertising Industry

Author

Listed:
  • Joachim Thiel

    ()

Abstract

One of the most remarkable and successful regional science publications of the last years is certainly Richard Florida's "The Rise of the Creative Class". Based on the key idea that today's economy is increasingly "powered by human creativity" Florida holds that the presence of a non-conformist creative workforce is the crucial factor for the future competitiveness and development of cities and regions. This in turn will substantially change the subject of local economic policy in that it has to be increasingly directed towards the living conditions of this workforce. The suggested paper, despite acknowledging the vital importance of an individualistic – or 'reflexive' – labour force for the (not only) spatial organisation of the future economy, will be strongly critical with Florida's arguments, maintaining that he starts from a too self-evident and monocausal understanding of the relation between creativity/individualism and economic success. Basically it is held that the way from non-conformism to business is full of ambivalences, uncertainties, frictions etc. which have to be dealt with. The spatial dimension of the future economy is based precisely on and shaped by these 'refractions', respectively by the ways to handle them. The argument will be underpinned by highlighting the evidence of an in-depth study of the spatial structure and spatial change of the German advertising industry.

Suggested Citation

  • Joachim Thiel, 2004. "Ambivalences of the Creative Class: Space, reflexivity and the Restructuring of the German Advertising Industry," ERSA conference papers ersa04p222, European Regional Science Association.
  • Handle: RePEc:wiw:wiwrsa:ersa04p222
    as

    Download full text from publisher

    File URL: http://www-sre.wu.ac.at/ersa/ersaconfs/ersa04/PDF/222.pdf
    Download Restriction: no

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wiw:wiwrsa:ersa04p222. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Gunther Maier). General contact details of provider: http://www.ersa.org .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.