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From Human-centered to Life-centered: how design changes for contemporary challenges. Experiences from the Bauhaus of the Seas

Author

Listed:
  • Michele Andrea Tagliavini

    (Venice School of Management, Università Ca' Foscari Venice)

  • Marika Moscatelli

    (Venice School of Management, Università Ca' Foscari Venice)

  • Stefano Micelli

    (Venice School of Management, Università Ca' Foscari Venice)

Abstract

In recent decades, Design Thinking and the human-centered approach have dominated design and innovation processes, placing human needs at the core of creative solutions. However, as environmental and socio-ecological crises deepen, this framework starts to be questioned by recent alternative methodologies prioritizing the wellbeing of the ecosystem as a whole, summarized by the term life-centered design. This paper explores the evolution of design philosophy, tracing the transition from humancentered to life-centered approaches that seek to incorporate the voices of non-human actors and the planet itself into the design process. Life-centered design shifts focus from solving problems exclusively for humans to creating sustainable, regenerative solutions that consider the well-being of entire ecosystems. Drawing from the Bauhaus of the Seas Sails project, this paper examines real-world applications of life-centered design. This initiative, which brings together disciplines such as art, science, and local knowledge to address coastal challenges, offers compelling insights into how life-centered approaches can foster a harmonious relationship between humans and nature. Through this analysis, the success and limitations of the project will be addressed to outline best practices and potential enhancements for future projects.

Suggested Citation

  • Michele Andrea Tagliavini & Marika Moscatelli & Stefano Micelli, 2025. "From Human-centered to Life-centered: how design changes for contemporary challenges. Experiences from the Bauhaus of the Seas," Working Papers 03, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
  • Handle: RePEc:vnm:wpdman:221
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    JEL classification:

    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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