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An Artificial Neural Network technique for on-line hotel booking

Author

Listed:
  • Renato Bettin

    () (SG Application & Consulting)

  • Francesco Mason

    () (Department of Management, Università Ca' Foscari Venezia)

  • Marco Corazza

    () (Department of Economics, Università Ca' Foscari Venezia)

  • Giovanni Fasano

    () (Department of Management, Università Ca' Foscari Venezia)

Abstract

In this paper the use of Artificial Neural Networks (ANNs) in on-line booking for hotel industry is investigated. The paper details the description, the modeling and the resolution technique of on-line booking. The latter problem is modeled using the paradigms of machine learning, in place of standard `If-Then-Else' chains of conditional rules. In particular, a supervised three layers MLP neural network is adopted, which is trained using information from previous customers' reservations. Performance of our ANN is analyzed: it behaves in a quite satisfactory way in managing the (simulated) booking service in a hotel. The customer requires single or double rooms, while the system gives as a reply the confirmation of the required services, if available. Moreover, we highlight that using our approach the system proposes alternative accommodations (from two days in advance to two days later with respect to the requested day), in case rooms or services are not available. Numerical results are given, where the effectiveness of the proposed approach is critically analyzed. Finally, we outline guidelines for future research.

Suggested Citation

  • Renato Bettin & Francesco Mason & Marco Corazza & Giovanni Fasano, 2011. "An Artificial Neural Network technique for on-line hotel booking," Working Papers 10, Department of Management, Università Ca' Foscari Venezia.
  • Handle: RePEc:vnm:wpdman:10
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    File URL: http://virgo.unive.it/wpideas/storage/2011wp10.pdf
    File Function: First version, 2011
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    More about this item

    Keywords

    On-line booking; hotel reservation; machine learning; supervised multilayer perceptron networks;

    JEL classification:

    • C80 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - General
    • C63 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Computational Techniques

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