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L’impatto delle tecnologie 4.0 sulle piattaforme digitali del turismo. Analisi delle tecnologie impattanti e modelli di business con caso studio

Author

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  • Gianluca Zorzi

    (Dipartimento di Management, Università Ca' Foscari Venezia)

Abstract

Il turismo è cambiato significativamente negli ultimi anni, influenzato da fattori come la tecnologia, la globalizzazione e la recente pandemia. Se da un lato le nuove tecnologie e la disponibilità di informazioni in tempo reale hanno reso più facile per i viaggiatori pianificare e prenotare i viaggi altamente personalizzati, dall’altro lato tecnologie come Internet of things (IoT), Realtà Virtuale (VR), Realtà Aumentata (AR), Big data Analitycs, Intelligenza Artificiale (AI) e Blockchain hanno modificato radicalmente il modello di business delle principali piattaforme digitali del turismo.

Suggested Citation

  • Gianluca Zorzi, 2023. "L’impatto delle tecnologie 4.0 sulle piattaforme digitali del turismo. Analisi delle tecnologie impattanti e modelli di business con caso studio," Note di Ricerca 01, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
    • Handle: RePEc:vnm:notric:31
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    JEL classification:

    • Z39 - Other Special Topics - - Tourism Economics - - - Other

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