Managers’ awareness of fashionable management concepts: an empirical study
Literature on fashionable management concepts has a strong focus on the supply side. Attention to the demand side is usually restricted to implementation questions. However, between supply and implementation, there is an `awareness phase’, which has been neglected up till now. The level of awareness will vary between managers. As a result, one might expect that depending on certain contextual and individual characteristics, different subgroups of managers are aware of various concepts in different ways. As a result, the management population is not homogenous, but rather segmented. Hypotheses have been formulated to explain this segmentation based on contextual and individual characteristics. These hypotheses have been tested with 60 different management concepts on a Belgian sample of 681 respondents. The results showed the expected segmentation, but also raised interesting explanatory questions.
|Date of creation:||18 Sep 2009|
|Date of revision:|
|Contact details of provider:|| Postal: |
Phone: +32 9 210 98 99
Fax: +32 9 210 97 00
Web page: http://www.vlerick.com
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:vlg:vlgwps:2009-25. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Isabelle Vandenbroere)
If references are entirely missing, you can add them using this form.