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Need for closure and media use and preference of youngsters

Author

Listed:
  • Vermeir,I.
  • Geuens, M.

    () (Vlerick Leuven Gent Management School)

Abstract

This study examines the explanatory power of an individual difference variable, Need for Closure (NFCL) for media use and preferences for specific media, genres and channels. Results of the study show that high and low NFCL youngsters do not differ in the amount of time spent on cognitive undemanding media (TV, radio, music). However, high (versus low) NFCL youngsters engage less in cognitive effortful activities like reading newspapers and surfing the Internet. Furthermore, high and low NFCL youngsters have a preference for a similar scope of genres and channels. More specifically, high NFCL youngsters prefer well-respected, conventional and less cognitive complex genres and channels. Low NFCL youngsters prefer more alternative, non-conformists, critical and intellectually stimulating genres and channels. Results are discussed and practical implications are provided.

Suggested Citation

  • Vermeir,I. & Geuens, M., 2006. "Need for closure and media use and preference of youngsters," Vlerick Leuven Gent Management School Working Paper Series 2005-35, Vlerick Leuven Gent Management School.
  • Handle: RePEc:vlg:vlgwps:2005-35
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    File URL: http://www.vlerick.be/en/2552-VLK/version/default/part/AttachmentData/data/vlgms-wp-2005-35.pdf
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    Keywords

    Media use; media preferences; individual differences; motivation;

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