IDEAS home Printed from https://ideas.repec.org/p/vlg/vlgwps/2003-3.html
   My bibliography  Save this paper

Segmenting the senior market: professional and social activity level

Author

Listed:
  • Bert Weijters

    ()

  • Maggie Geuens

    () (Vlerick Leuven Gent Management School)

Abstract

A segmentation of the senior market is presented based on two dichotomous variables: social and professional activity / inactivity. The resulting four groups are labeled socially active employees, socially passive employees, socially active retirees and socially passive retirees. By means of analyses of variance, the main and interaction effects of the two segmentation bases on a wide range of consumer behavior related variables are investigated. Significant relations are found for (among others) personality, values, discretionary time, discretionary income, cognitive age, media usage, several aspects of purchasing behavior, and leisure activities.

Suggested Citation

  • Bert Weijters & Maggie Geuens, 2003. "Segmenting the senior market: professional and social activity level," Vlerick Leuven Gent Management School Working Paper Series 2003-3, Vlerick Leuven Gent Management School.
  • Handle: RePEc:vlg:vlgwps:2003-3
    as

    Download full text from publisher

    File URL: http://www.vlerick.be/en/2764-VLK/version/default/part/AttachmentData/data/vlgms-wp-2003-03.pdf
    Download Restriction: no

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Květa Olšanová, 2012. "Understanding Seniors in the Context of an Aging European Population as a Modifier for Further Brand Management: Case of the Czech Republic," Central European Business Review, University of Economics, Prague, vol. 2012(3), pages 37-45.

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vlg:vlgwps:2003-3. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Isabelle Vandenbroere). General contact details of provider: http://edirc.repec.org/data/vlgmsbe.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.