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Traceability in red meat: market opportunity or threat?


  • Sterling Liddell
  • DeeVon Bailey


Traceability poses market opportunities and threats for U.S. red meat producers for at least two reasons. First, consumers are becoming more concerned about the inputs and practices used to produce food and the ability to trace red meat to its source is an essential step in providing information to consumers about inputs and practices. Second, our principal competitors and customers in international red meat trade have been developing traceability systems. If our competitors are successful in differentiating their red meat products based on traceability, it could have a potentially devastating effect on U.S. red meat trade. This paper discusses these potential opportunities and threats and discusses the genesis of traceability, transparency, and assurance (TTA) in red meat markets.

Suggested Citation

  • Sterling Liddell & DeeVon Bailey, "undated". "Traceability in red meat: market opportunity or threat?," Working Papers 2001-07, Utah State University, Department of Economics.
  • Handle: RePEc:usu:wpaper:2001-07

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    References listed on IDEAS

    1. Barrett, Christopher B. & Li, Jau-Rong & Bailey, DeeVon, 2000. "Factor And Product Market Tradability And Equilibrium In Pacific Rim Pork Industries," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 25(01), July.
    2. Jill E. Hobbs, 1996. "Transaction costs and slaughter cattle procurement: Processors' selection of supply channels," Agribusiness, John Wiley & Sons, Ltd., vol. 12(6), pages 509-523.
    3. Latouche, K. & Rainelli, P. & Vermersch, D., 1998. "Food safety issues and the BSE scare: some lessons from the French case," Food Policy, Elsevier, vol. 23(5), pages 347-356, October.
    4. Capmany, Carlos & Hooker, Neal H. & Ozuna, Teofilo, Jr. & van Tilburg, Aad, 2000. "Iso 9000 -- A Marketing Tool For U.S. Agribusiness," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 3(01).
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