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New cycles of innovation in a mature industry: the camera industry

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  • Windrum, Paul

    (MERIT)

Abstract

The paper examines the dynamics of the amateur camera market – a mature industry - in the period 1955-1974. The case study raises a number of important issues for innovation management in mature industries characterised by heterogeneous preferences and heterogeneous product designs. First, it is possible for radically new product designs to be introduced in mature industries. These can lead to a further bifurcation of the industry into an increasing number of market niches. Second, this provides an opportunity for new entrants to overcome the first mover advantages of dominant firms, and, indeed, displace these dominant firms. Third, incremental innovations that are introduced across the alternative new product designs may be adopted by some user groups but not by others. This can turn conventional managerial strategy on its head, with incremental product innovations first being adopted in low-priced, rather than high-priced, goods.

Suggested Citation

  • Windrum, Paul, 2003. "New cycles of innovation in a mature industry: the camera industry," Research Memorandum 027, Maastricht University, Maastricht Economic Research Institute on Innovation and Technology (MERIT).
    • Handle: RePEc:unm:umamer:2003027
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    File URL: https://www.merit.unu.edu/publications/rmpdf/2003/rm2003-027.pdf
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    Cited by:

    1. Andreas Chai, 2018. "Household consumption patterns and the sectoral composition of growing economies: A review of the interlinkages," Discussion Papers in Economics economics:201802, Griffith University, Department of Accounting, Finance and Economics.

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    industrial organization ;

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