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La importancia estratégica del comercio tradicional en la distribución comercial española

Author

Listed:
  • Roberto Fernández Rodríguez

    ( Facultad de Ciencias Económicas y Empresariales. Universidad Complutense de Madrid.)

Abstract

Se analizan las implicaciones estratégicas del comercio tradicional en la distribución comercial española, siendo su conviviencia con el comercio moderno lo que justifica el análisis del concepto de comercio tradicional, sus puntos fuertes en la competitividad con formas comerciales mucho más eficientes y eficaces, identificando las estrategias competitivas básicas al alcance del mismo.

Suggested Citation

  • Roberto Fernández Rodríguez, 1999. "La importancia estratégica del comercio tradicional en la distribución comercial española," Documentos de trabajo de la Facultad de Ciencias Económicas y Empresariales 99-15, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales.
    • Handle: RePEc:ucm:doctra:99-15
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