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Las cadenas de franquicias en España: Estrategias empresariales y organización espacial

Author

Listed:
  • Agustín Gámir de Orueta
  • Ricardo Méndez Gutiérrez del Valle

Abstract

La expansión de las cadenas de franquicias en españa se ha convertido en una de las innovaciones que contribuye a transformas con rapidez, tanto la estructura del sector de distribución, como la propia fisonomía de los espacios de consumo en la ciudad. El estudio realizado propone una interpretación teórica sobre el significado de estas redes empresariales, que destaca tanto sus potencialidades como algunos de los costes y riesgos asociados, para centrar luego su atención en la evolución reciente y estructura actual del sector, prestando especial atención a las estrategias espaciales de franquiciadores y franquiciados, así como a las pautas de localización resultantes, para finalizar con algunas propuestas sobre líneas de investigación naturas.

Suggested Citation

  • Agustín Gámir de Orueta & Ricardo Méndez Gutiérrez del Valle, 1998. "Las cadenas de franquicias en España: Estrategias empresariales y organización espacial," Working Papers 02/98, Instituto Universitario de Análisis Económico y Social.
  • Handle: RePEc:uae:wpaper:0298
    as

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    File URL: http://www3.uah.es/iaes/publicaciones/DT_02_98.pdf
    File Function: First version, 1998
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    References listed on IDEAS

    as
    1. Dinah Maclean, 1997. "Lagging Productivity Growth in the Service Sector: Mismeasurement, Mismanagement or Misinformation?," Staff Working Papers 97-6, Bank of Canada.
    2. Baumol, William J. & Batey Blackman, Sue Anne & Wolff, Edward N., 1984. "Unbalanced Growth Revisited: Asymptotic Stagnancy and New Evidence," Working Papers 84-02, C.V. Starr Center for Applied Economics, New York University.
    3. Baumol, William J & Blackman, Sue Anne Batey & Wolff, Edward N, 1985. "Unbalanced Growth Revisited: Asymptotic Stagnancy and New Evidence," American Economic Review, American Economic Association, pages 806-817.
    Full references (including those not matched with items on IDEAS)

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