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Innovazione commerciale e crescita delle imprese nei settori tradizionali


  • Sandro Trento


In questo lavoro si considera il ruolo delle innovazioni commerciali intese come marchio, spese in pubblicità , individuazione di nuovi canali distributivi etc. nella crescita delle imprese operanti in settori tradizionali. L'esperienza di rapida crescita di molte imprese come ad esempio IKEA mostra come le dinamiche virtuose, più che su puri avanzamenti tecnologici, siano in larga parte da attribuire ad appropriate strategie competitive incentrate sull'innovazione commerciale in grado di rafforzare il legame tra le imprese e i mercati serviti. Nelle politiche industriali quindi non sempre è appropriato puntare su incentivi alla sola innovazione tecnologica, nei settori maturi. Particolarmente interessante è l'esperienza dell'Agenzia NUTEK svedese che sostiene le innovazioni ad elevato impatto commerciale.

Suggested Citation

  • Sandro Trento, 2008. "Innovazione commerciale e crescita delle imprese nei settori tradizionali," DISA Working Papers 0801, Department of Computer and Management Sciences, University of Trento, Italy, revised 18 Jun 2008.
  • Handle: RePEc:trt:disawp:0801

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    innovation; firm's growth; factors of business success;

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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