IDEAS home Printed from https://ideas.repec.org/p/trt/disawp/0801.html
   My bibliography  Save this paper

Innovazione commerciale e crescita delle imprese nei settori tradizionali

Author

Listed:
  • Sandro Trento

Abstract

In questo lavoro si considera il ruolo delle innovazioni commerciali intese come marchio, spese in pubblicità , individuazione di nuovi canali distributivi etc. nella crescita delle imprese operanti in settori tradizionali. L'esperienza di rapida crescita di molte imprese come ad esempio IKEA mostra come le dinamiche virtuose, più che su puri avanzamenti tecnologici, siano in larga parte da attribuire ad appropriate strategie competitive incentrate sull'innovazione commerciale in grado di rafforzare il legame tra le imprese e i mercati serviti. Nelle politiche industriali quindi non sempre è appropriato puntare su incentivi alla sola innovazione tecnologica, nei settori maturi. Particolarmente interessante è l'esperienza dell'Agenzia NUTEK svedese che sostiene le innovazioni ad elevato impatto commerciale.

Suggested Citation

  • Sandro Trento, 2008. "Innovazione commerciale e crescita delle imprese nei settori tradizionali," DISA Working Papers 0801, Department of Computer and Management Sciences, University of Trento, Italy, revised 18 Jun 2008.
  • Handle: RePEc:trt:disawp:0801
    as

    Download full text from publisher

    File URL: http://www.unitn.it/files/download/10533/01.pdf
    Download Restriction: no

    More about this item

    Keywords

    innovation; firm's growth; factors of business success;

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:trt:disawp:0801. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Roberto Gabriele). General contact details of provider: http://edirc.repec.org/data/ditreit.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.