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Managing Exploration Processes for New Business -The Successes and Failures of Fujifilm and Kodak-

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  • Tomoatsu Shibata
  • Yasunori Baba
  • Jun Suzuki

Abstract

Sustainable growth of a company requires exploration of new areas beyond its current businesses and technological fields. Previous studies have found that companies are prone to explore areas close to their core businesses and that they engage in several types of exploration activities. This study was designed to foster understanding of the corporate exploration process, a subject that has not been fully investigated to date. We devised a theoretical framework to analyze the exploration process and discussed its effectiveness in analyzing the corporate exploration process. The activities of Fujifilm and Kodak, in exploration of new technologies and markets, were compared revealing that the fundamental cause of success or failure may be attributed to the differences in the exploration process.

Suggested Citation

  • Tomoatsu Shibata & Yasunori Baba & Jun Suzuki, 2018. "Managing Exploration Processes for New Business -The Successes and Failures of Fujifilm and Kodak-," DSSR Discussion Papers 83, Graduate School of Economics and Management, Tohoku University.
    • Handle: RePEc:toh:dssraa:83
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    File URL: http://hdl.handle.net/10097/00122642
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