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"Market and Strategy of the Home Video-Game Software in the U.S. --- Brief Comparison with Japan ---"(in Japanese)


  • Junjiro Shintaku

    (Faculty of Economics, University of Tokyo)

  • Fumihiko Ikuine

    (Department of Economics, University of Tokyo)


The purpose of this research is to reveal the characteristics of the Home Video-Game industry of the United States and to examine the reason why Japanese software publishers don't fully succeed in the US market. First, we report the present state of US Home Video-Game industry, and then make a brief comparison between the US and Japan regarding the management of software publishers. As the result of our investigation, we found that as opposed to the Japanese market, the US market is characterized by its own popular genres, the existence of PC game software as a rival market, its own distribution system, and the greater importance of advertising. Such characteristics of the competitive environment seem to affect the management of software publishers and accumulation of the capabilities within each firm.

Suggested Citation

  • Junjiro Shintaku & Fumihiko Ikuine, 2001. ""Market and Strategy of the Home Video-Game Software in the U.S. --- Brief Comparison with Japan ---"(in Japanese)," CIRJE J-Series CIRJE-J-48, CIRJE, Faculty of Economics, University of Tokyo.
  • Handle: RePEc:tky:jseres:2001cj48

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