"Market and Strategy of the Home Video-Game Software in the U.S. --- Brief Comparison with Japan ---"(in Japanese)
The purpose of this research is to reveal the characteristics of the Home Video-Game industry of the United States and to examine the reason why Japanese software publishers don't fully succeed in the US market. First, we report the present state of US Home Video-Game industry, and then make a brief comparison between the US and Japan regarding the management of software publishers. As the result of our investigation, we found that as opposed to the Japanese market, the US market is characterized by its own popular genres, the existence of PC game software as a rival market, its own distribution system, and the greater importance of advertising. Such characteristics of the competitive environment seem to affect the management of software publishers and accumulation of the capabilities within each firm.
|Date of creation:||Mar 2001|
|Date of revision:|
|Contact details of provider:|| Postal: |
Web page: http://www.cirje.e.u-tokyo.ac.jp/index.html
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:tky:jseres:2001cj48. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (CIRJE administrative office)
If references are entirely missing, you can add them using this form.