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Literature Overview in the Field of Consumer Adoption of Sustainable Solutions

Author

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  • Malchenko, Yu.

Abstract

The present literature overview stipulates the challenge of the adoption of sustainable solutions by their prospective consumers. The research outlines the most common theories investigating the issues and reflects the ones which are the most applicable for the specificity of sustainable solutions: planned behaviour and consumer choice. These theories are offered for further research on the consumer adoption of sustainable solutions.

Suggested Citation

  • Malchenko, Yu., 2019. "Literature Overview in the Field of Consumer Adoption of Sustainable Solutions," Working Papers 16133, Graduate School of Management, St. Petersburg State University.
    • Handle: RePEc:sps:wpaper:16133
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    File URL: https://dspace.spbu.ru/handle/11701/16133
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