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From Compliance to Competitive Advantage: Policy Analysis of AI Chatbots for Texas SMEs

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  • Paul Hernandez

    (University of the Incarnate Word, San Antonio, United States)

Abstract

Artificial intelligence (AI) chatbots are increasingly integrated into the operations of small and medium sized enterprises (SMEs) in Texas, supporting functions such as customer service, marketing, and data management. The introduction of regulatory frameworks, including the Texas Responsible Artificial Intelligence Governance Act (TRAIGA), presents a dilemma for these enterprises by imposing compliance costs while also offering opportunities for competitive differentiation through enhanced transparency, ethical governance, and innovation. This paper conducts a systematic policy analysis of state and federal artificial intelligence regulations to assess their impact on adoption costs, operational efficiency, and ethical management for small and medium sized enterprises. The analysis demonstrates that strategic compliance can foster consumer trust, retention, and competitive advantage. Furthermore, the findings suggest the development of a governance and return on investment checklist to assist enterprise leaders in balancing regulatory requirements with business efficiency. Practical recommendations are provided to enable SMEs to leverage compliance as a strategic asset by integrating regulatory and business considerations.

Suggested Citation

  • Paul Hernandez, 2025. "From Compliance to Competitive Advantage: Policy Analysis of AI Chatbots for Texas SMEs," RAIS Conference Proceedings 2022-2026 0593, Research Association for Interdisciplinary Studies.
    • Handle: RePEc:smo:raiswp:0593
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