An Analysis of the Influence of Gender and Age on Post-COVID Tourist Preferences in the Hospitality Industry

The study aims to investigate how gender and age affect post-COVID tourists' preferences in the hospitality industry. A quantitative study was conducted, and data were collected through selfadministered questionnaires at the Art Centre in Accra, Ghana, between August and September 2025. Purposive and convenience sampling techniques were employed to select respondents. The final data analysis included a total of 387 usable questionnaires. Multivariate and univariate tests were employed to analyse the data collected. SPSS version 26 was the statistical tool used for the analysis. The study revealed that both gender and age differences significantly affect post-COVID tourist preferences in Ghana. It is recommended that the Ghana Tourism Industry and policymakers introduce policies and training programs to support demographic-sensitive tourism planning in relation to their preferences. It is also suggested that managers of tourist destinations strive to identify the pressing needs and desires of the various age groups who patronize tourist destinations. It is also critical for destination managers to develop targeted strategies that enhance tourist satisfaction, encourage repeat visits, and support the sustainable recovery of Ghana’s hospitality industry.