Outcome Uncertainty, Governance Structure, and Attendance: A Study of the Korean Professional Football League
In this study, we comprehensively analyzed the attendance determinants of the Korean Professional Football League (K-League) using panel data from 15 individual teams during the 1987?2011 seasons. The K-League has some unique characteristics that other leagues, particularly those in North America and Europe, do not possess. The governance structure is heterogeneous, including both multiple-supporter-owned and major-corporation-owned teams. Additionally, the regulation authority shifted over the time period studied from broadly regional to city based. The results of this study suggested that the home-and-away match system with a host city attracted greater attendance than the system with multiple host cities, and the supporter-owned teams attracted more fans than did large-company-owned clubs when other attendance determinants were held constant. Outcome uncertainty for attendance determination was significant, not only statistically but also economically.
|Date of creation:||2014|
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