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Exploring the Roles of Market-Driven Capability and Functional Diversification in Market Knowledge Transfer within MNCs

Author

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  • Sirisuhk Rakthin

    (College of Management, Mahidol University)

Abstract

Drawing upon theory from transnational management and market-driven organization literatures, this study uses both survey and case study data of 162 respondents who works in three multinational corporations (MNCs) to examine the influence of functional diversification, market-driven capability, and cultural distance on a transfer of market knowledge from foreign affiliates to headquarter. The empirical results indicate a strong positive influence of both functional diversification and market-driven capability on a transfer of market knowledge, i.e., customer and competitor intelligence. The qualitative data collected through in-depth interviews with top executives were then leveraged to provide further explanation and support empirical results. Implications for academics and practitioners are also addressed.

Suggested Citation

  • Sirisuhk Rakthin, 2017. "Exploring the Roles of Market-Driven Capability and Functional Diversification in Market Knowledge Transfer within MNCs," Proceedings of International Academic Conferences 5808124, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:5808124
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    File URL: https://iises.net/proceedings/33rd-international-academic-conference-vienna/table-of-content/detail?cid=58&iid=061&rid=8124
    File Function: First version, 2017
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    More about this item

    Keywords

    knowledge transfer in MNCs; actor network theory; market-driven; functional diversification;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • C30 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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