La internacionalización de las empresas familiares en el negocio corchero mundial: los casos de Reynolds, Mundet y Corticeira Amorim

The internationalization of family firms has become an important field of economic research, which could be addressed from different theoretical approaches. In all of them, historical perspective is a very useful tool, since a long-term approach allows a deeper understanding of the internationalization process and their geographic, economic and social implications. The purpose of this work is to analyze the processes of internationalization followed by family firms, with an emphasis on factors linked to them which favor their success in the global markets. In particular, we present a historical analysis of three relevant family firms in the world cork business history; first, the Reynolds family firm, which is a paradigm of commercial success in the cork business until the last quarter of the nineteenth century, and of failure thereafter; second, the Mundet & Sons company, which, despite having become a leading company in the world cork business, is also a paradigmatic example of failure because of its final outcome in the 1980s; and third, Corticeira Amorim, an example of success and leadership in the international market since the mid-twentieth century to today.