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Innovation strategies in central Europe: a corporate perspective

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  • Sangita Shah

    (Director, The Leading Edge Strategy Co Ltd. (in association with KPMG))

Abstract

This paper seeks to outline the innovations strategies that various corporations have pursued in Central Europe over the last few decades. It will examine from a corporate perspective the scope and definition of innovation, highlighting how this has changed in today's eclectic ever changing environment. Drawing upon cases studies, this paper will highlight best practice in formulating innovation strategies within Central Europe. In conclusion, it will be argued that in spite of living in an environment where the pressure for companies to constantly reinvent some part of themselves is increasing, companies could greatly benefit from taking time to pause and consider how they can capitalise on the key lessons and best practice considerations that have arisen.

Suggested Citation

  • Sangita Shah, 2002. "Innovation strategies in central Europe: a corporate perspective," UCL SSEES Economics and Business working paper series 18, UCL School of Slavonic and East European Studies (SSEES).
    • Handle: RePEc:see:wpaper:18
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