IDEAS home Printed from https://ideas.repec.org/p/sch/wpaper/455.html
   My bibliography  Save this paper

How the modern food retail chains emerging as alternative channels of agricultural marketing? Evidence from Karnataka

Author

Listed:
  • Kedar Vishnu
  • Parmod Kumar
  • A V Manjunathai

    (Institute for Social and Economic Change)

Abstract

The study focuses on identifying factors influencing the quantity of produce sold to Modern Organised Retail Chains (MORC) and determinants of participation in a particular (MORC) by marginal and small farmers. In order to achieve this goal, primary data were collected from 160 tomato growers located in Chikkaballapur district of Karnataka. Data was analysed using multiple regression technique. Results demonstrate that area under tomato, per acre yield, procurement prices from MORC, access to technical help and having their own vehicle for transportation were found significantly affecting quantity sold to MORC. On the opposite side, an increased rejection rate, increased distance of collection centres from farmers’ fields, and tomato prices at APMC were found influencing farmers’ decision to the reverse side for participation. Empirical results of the multinomial logit model shows that Reliance Fresh has a tendency to prefer large farmers who can supply better quantity produce compared with TESCO and More collection centres. The negative sign of area, having access to technical help, transportation cost and number of bore wells led to a higher probability of farmers participating in Reliance Fresh collection centres as compared to More and TESCO.

Suggested Citation

  • Kedar Vishnu & Parmod Kumar & A V Manjunathai, 2019. "How the modern food retail chains emerging as alternative channels of agricultural marketing? Evidence from Karnataka," Working Papers 455, Institute for Social and Economic Change, Bangalore.
    • Handle: RePEc:sch:wpaper:455
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Keywords

    Food;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sch:wpaper:455. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: B B Chand (email available below). General contact details of provider: https://edirc.repec.org/data/iseccin.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.