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The Optimum Number Of Links For Internet Companies

Author

Listed:
  • Ayla Ogus

    (Stonehill College)

  • Michael de la Maza

    (Redfire Capital Management Group)

  • Deniz Yuret

    (Ascent Technology)

Abstract

In this paper we analyze how linking a web site to other sites influences the number of visitors to that site. In our model of web user behavior, web users are influenced by web site advertising, the quality of the web site, and their social network. Over time these factors cause a web user to visit some web sites more than others. We perform various experiments with a computer simulation that implements our model and conclude that linking to a popular web site is the most important factor in determining a web site's popularity.

Suggested Citation

  • Ayla Ogus & Michael de la Maza & Deniz Yuret, 2000. "The Optimum Number Of Links For Internet Companies," Computing in Economics and Finance 2000 105, Society for Computational Economics.
    • Handle: RePEc:sce:scecf0:105
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