IDEAS home Printed from https://ideas.repec.org/p/rsw/rswwps/rswwps127.html
   My bibliography  Save this paper

Potential and availability of market research data for empirical social and economic research

Author

Listed:
  • Erich Wiegand

Abstract

The potential of market research data for secondary analyses lays mainly in the fields of consumer behaviour, consumption patterns and media usage. Their availability for empirical social and economic research depends on the professional rules as well as on the readiness of the market research agencies and their clients to make them available. Many market research projects are focused on specific target groups. This focuses their potential for secondary analyses on representative insights regarding these groups as well as on basic and methodological research. In most cases it is necessary that public availability of market research data is agreed contractually with the client of the research project. For a number of market research projects access to the official statistical data is important for methodological reasons. Therefore private research agencies should have the same privileged access to them as academic research institutions. As long as this access has not been established it is unlikely that their readiness to make market research data publicly available will increase.

Suggested Citation

  • Erich Wiegand, 2009. "Potential and availability of market research data for empirical social and economic research," Working Paper Series of the German Council for Social and Economic Data 127, German Council for Social and Economic Data (RatSWD).
  • Handle: RePEc:rsw:rswwps:rswwps127
    as

    Download full text from publisher

    File URL: http://www.ratswd.de/download/RatSWD_WP_2009/RatSWD_WP_127.pdf
    Download Restriction: no

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rsw:rswwps:rswwps127. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (RatSWD). General contact details of provider: http://edirc.repec.org/data/rtswdde.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.