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Options Regarding Electronic Commerce And On-Line Marketing Functional Interconnections

Author

Listed:
  • Gheorghe MINCULETE

    (National Defense University “Carol I”)

  • Maria -Ana CHISEGA-NEGRILA

    (National Defense University “Carol I”)

Abstract

On-line clients wish nowadays to be able to track their order instantaneously from the moment they click on the buy-button to the moment their shopping is delivered, to calculate the cost and the necessary delivery time and to redirect the orders. Shifting the „power” from the seller to the buyer triggers a new „eve of expectation,” so the customers, be they private consumers or firms, will not tolerate anymore negative experiences, such as the partial shipment of goods ordered, delayed delivery or inappropriate return policies. The development of electronic commerce imposes the profound transformation of traditional logistics, which has to be adapted to the new requirements, electronic commerce thus imposing active, flexible and structured approach to logistics according to the e-commerce model and type of products and services.

Suggested Citation

  • Gheorghe MINCULETE & Maria -Ana CHISEGA-NEGRILA, 2013. "Options Regarding Electronic Commerce And On-Line Marketing Functional Interconnections," Proceedings of the 8-th International Conference on Knowledge Management: Projects, Systems and Technologies, Bucharest, November 7-8, 2013. 14, Faculty of Economic Cybernetics, Statistics and Informatics, Academy of Economic Studies from Bucharest and "Carol I-st" National Defence University, Department for Management of the Defence Resources and Education.
    • Handle: RePEc:rom:km2013:14
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