The Strategic Diagnosis Analysis - An Essential Stage Of Strategic Management Process In Small And Medium Enterprises
The strategic diagnosis analysis aims to assess the potential of small and medium enterprises by evaluating their inner resources and the business environment within which these enterprises perform their activity. As a first stage in the strategic management process, the strategic diagnosis analysis ensures the premises for founding, elaborating and operationalizing a competitive managerial strategy. In this context, the paper presents the conceptual criteria which are essential for thematically framing the strategic diagnosis analysis, and the main instruments that can be used by the small and medium enterprises in this strategic managerial process stage.
|Date of creation:||Aug 2010|
|Contact details of provider:|| Postal: 15-17 Dorobanti Road , Bucharest ,71131|
Phone: 004 021 2112650
Fax: 004 021 3112066
Web page: http://www.csie.ase.ro/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:rom:km2010:21. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Mogos Radu)
If references are entirely missing, you can add them using this form.