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The Strategic Diagnosis Analysis - An Essential Stage Of Strategic Management Process In Small And Medium Enterprises

Author

Listed:
  • Vladimir-Codrin IONESCU

    (University of Bucharest, Romania)

  • Horea COROIU

    (National Defence University, Bucharest, Romania)

Abstract

The strategic diagnosis analysis aims to assess the potential of small and medium enterprises by evaluating their inner resources and the business environment within which these enterprises perform their activity. As a first stage in the strategic management process, the strategic diagnosis analysis ensures the premises for founding, elaborating and operationalizing a competitive managerial strategy. In this context, the paper presents the conceptual criteria which are essential for thematically framing the strategic diagnosis analysis, and the main instruments that can be used by the small and medium enterprises in this strategic managerial process stage.

Suggested Citation

  • Vladimir-Codrin IONESCU & Horea COROIU, 2010. "The Strategic Diagnosis Analysis - An Essential Stage Of Strategic Management Process In Small And Medium Enterprises," Proceedings of the 5th International Conference on Knowledge Management: Projects, Systems and Technologies,Bucharest, November 12-13 2010 21, Faculty of Economic Cybernetics, Statistics and Informatics, Academy of Economic Studies and National Defence University "Carol I", Department for Management of the Defence Resources and Education.
    • Handle: RePEc:rom:km2010:21
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    More about this item

    Keywords

    small and medium enterprise; strategic diagnosis analysis; strategic segmentation; strategic profile; technological profile; strategic group;
    All these keywords.

    JEL classification:

    • C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access

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