Estimating the Value of Advertising
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KeywordsMass-Media; Magazines; Hedonic Prices; Box-Cox Approach;
- C21 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Cross-Sectional Models; Spatial Models; Treatment Effect Models
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
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