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Managementul marcii si imaginii de marca

Author

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  • Serbulescu, Luminita

    (Universitatea Spiru Haret)

Abstract

The contemporaneous evolution of the mondial economy, puts into light the important role of the brands in the dezvoltation of the mondial markets and the intrestatal commercial relationships. Having in sight the full evolution of the theory and practices of marketing, until now, we can say that, all the viable and efficient instruments of marketing, used by the organization for successfully administrating of its business area, the brand takes a distinct place, because of the huge potential of inducing, a good atmosphere for the communication of the essential values of the organization. Paper: http://ccefa.spiruharet.ro/materiale/dder.pdf

Suggested Citation

  • Serbulescu, Luminita, 2009. "Managementul marcii si imaginii de marca," Papers 2009/157, Osterreichish-Rumanischer Akademischer Verein.
    • Handle: RePEc:ris:sphedp:2009_157
    as

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    More about this item

    Keywords

    brand; brand image; name; logo; slogan;
    All these keywords.

    JEL classification:

    • A11 - General Economics and Teaching - - General Economics - - - Role of Economics; Role of Economists

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