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Advertising, marketing strategy in sustainable development

Author

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  • STEFANESCU, Ramona Olivia

    (Universitatea Spiru Haret)

Abstract

Our ability to affect the environment is matched by an inability to assess the consequences of our actions, as we come to realize that natural and human processes are inextricably intertwined. To what end, we no longer know. We must now develop some realistic strategic guidelines on the means of achieving genuine sustainable development and enhancing the quality of our relationship both with the environment and business climate. At last, to advertise this new strategy becomes a key issue in ensuring a competitive advantage for any company that is looking to differentiate against other firms on the market. Paper: http://ccefa.spiruharet.ro/materiale/dder.pdf

Suggested Citation

  • STEFANESCU, Ramona Olivia, 2009. "Advertising, marketing strategy in sustainable development," Papers 2009/124, Osterreichish-Rumanischer Akademischer Verein.
    • Handle: RePEc:ris:sphedp:2009_124
    as

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    More about this item

    Keywords

    marketing strategy; psychology of advertising; consumer behavior; economic progress; sustainable development;
    All these keywords.

    JEL classification:

    • A11 - General Economics and Teaching - - General Economics - - - Role of Economics; Role of Economists

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