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New Challenges In The Corporate Management


  • Olaru, Silvia Delia

    (Universitatea Spiru Haret, Facultatea de Marketing si Afaceri Economice Internationale)

  • Gurgu, Elena

    () (Universitatea Spiru Haret, Facultatea de Marketing si Afaceri Economice Internationale)


Nowadays the managers have two important tasks: to find a solution for the present issues and get ready for the future. For a better preparation, they need to know that they may rely on the best strategic weapon of the informational era: the changing specialized company. To reject the change is a dangerous move. The companies will eventually go through a change, irrespective of the sizes, resources or quality of their offer in full operation. The excessive change, fluctuating, revolutionary is similary dangerous. The companies may not afford to keep on bearing the costs that derive from the change process loss of the employment places and the discord among the employed people. The success of the today companies comes from their ability to produce changes. The present products and services only provide a temporary competitive advantage. A durable competitive advantage relies on the company's capacity to master the change. The sources of the competitive advantage include the basic competency, time contraction, the continuing improvement and the closer and closer relations with the key partners. In a nutshell, the companies that are centralized, moving swiftly, flexible will be better off in supporting their ability to deal with the market changes and even create new markets.

Suggested Citation

  • Olaru, Silvia Delia & Gurgu, Elena, 2009. "New Challenges In The Corporate Management," Papers 2009/54, Osterreichish-Rumanischer Akademischer Verein.
  • Handle: RePEc:ris:sphedp:2009_054

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    a new strategic logic; durable competitive advantage; strategic alliances; organizational hierarchy;

    JEL classification:

    • F21 - International Economics - - International Factor Movements and International Business - - - International Investment; Long-Term Capital Movements
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms

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