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China's Rural Consumption Market: With Focus on the Suburbs of Beijing

Author

Listed:
  • Jin, Furong

    (Korea Institute for International Economic Policy)

  • Oh , Jonghyuk

    (Korea Institute for International Economic Policy)

Abstract

Under the circumstances where Chinese rural areas emerge as the important market, this research derived the ways for Korean enterprises to advance into the Chinese rural market through analysis on current conditions of Chinese rural consumption market, characteristics of rural consumers, and the case analysis on the enterprises that have advanced into the rural market. To conduct effective analysis, this research used diverse analytical methods such as statistical analysis together with literature research, questionnaire survey, and case study.

Suggested Citation

  • Jin, Furong & Oh , Jonghyuk, 2014. "China's Rural Consumption Market: With Focus on the Suburbs of Beijing," World Economy Brief 14-21, Korea Institute for International Economic Policy.
    • Handle: RePEc:ris:kiepwe:2014_021
    DOI: 10.2139/ssrn.2488332
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    Cited by:

    1. Bi, Guohua & Yang, Qingyuan, 2023. "The spatial production of rural settlements as rural homestays in the context of rural revitalization: Evidence from a rural tourism experiment in a Chinese village," Land Use Policy, Elsevier, vol. 128(C).

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