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Market Potentials of Additional Services Offered at Fast Charging Stations for E-Vehicles

Author

Listed:
  • Philipp Freese

    (philipp.freese@rwth-aachen.de)

  • Paul Fabianek

    (paul.fabianek@eonerc.rwth-aachen.de)

  • Reinhard Madlener

    (RMadlener@eonerc.rwth-aachen.de)

Abstract

Value added services at public fast charging stations may offer charge point operators a way to increase demand and improve economic viability beyond charging speed and price. Based on expert interviews, we identify relevant service options and evaluate user preferences through a choice based conjoint study among electric vehicle users in Germany. Users show positive willingness to pay for several service attributes, with the highest values for toilets, roofs, and vending machines. Specifically, willingness to pay amounts to 0.0984 €/kWh for toilets, 0.0549 €/kWh for roofs, and 0.0438 €/kWh for vending machines. Combining these estimates with cost assumptions allows us to assess which services are economically viable from an operator perspective. Overall, selected value-added services can improve the attractiveness and profitability of highway fast charging stations, but their viability depends on service type, investment costs, and expected utilization. The results provide practical guidance for charge point operators seeking to differentiate charging locations beyond charging speed and price.

Suggested Citation

  • Philipp Freese & Paul Fabianek & Reinhard Madlener, 2024. "Market Potentials of Additional Services Offered at Fast Charging Stations for E-Vehicles," FCN Working Papers No. 5/2024, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN).
    • Handle: RePEc:ris:fcnwpa:022569
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    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q42 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Alternative Energy Sources
    • R41 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Transportation: Demand, Supply, and Congestion; Travel Time; Safety and Accidents; Transportation Noise

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