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The Impact of Weather Forecasts on Ski Demand

Author

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  • Pascal Troxler

Abstract

In the wake of stagnating demand across Alpine ski areas, new pricing regimes and recent advances in the availability of precise local weather forecasts, the relation of weather forecasts to ski demand gains new relevance. I use an activity choice framework in which agents evaluate the utility of skiing relative to alternative opportunities. Thereby, agents decide early based on forecasts or spontaneously based on observed weather outcomes. By matching the demand data of three Swiss ski areas to local forecast and weather data, I show that forecast errors affect skiing demand above the variation through weather alone. Furthermore, I find suggestive evidence that reactions to pessimistic forecast errors exceed those to optimistic errors when agents are more risk averse, less enthusiastic towards skiing or the ski area is located further into the Alps.

Suggested Citation

  • Pascal Troxler, 2023. "The Impact of Weather Forecasts on Ski Demand," Diskussionsschriften credresearchpaper43, Universitaet Bern, Departement Volkswirtschaft - CRED.
    • Handle: RePEc:rdv:wpaper:credresearchpaper43
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    File URL: https://repec.vwiit.ch/cred/CREDResearchPaper43.pdf
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    Cited by:

    1. Pascal Troxler, Marcus Roller, Monika Bandi Tanner, 2023. "The Investment Competition among Swiss Ski Areas," Diskussionsschriften credresearchpaper45, Universitaet Bern, Departement Volkswirtschaft - CRED.

    More about this item

    Keywords

    activity choice; skiing demand; weather; weather forecasts; forecast errors;
    All these keywords.

    JEL classification:

    • Z21 - Other Special Topics - - Sports Economics - - - Industry Studies
    • Z31 - Other Special Topics - - Tourism Economics - - - Industry Studies

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