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¿Qué tan rígidos son los precios en línea? Evidencia para Perú usando Big Data

Author

Listed:
  • Coronado, Hilary

    (Universidad Científica del Sur)

  • Lahura, Erick

    (Banco Central de Reserva del Perú
    Pontificia Universidad Católica del Perú
    Universidad Científica del Sur)

  • Vega, Marco

    (Banco Central de Reserva del Perú
    Pontificia Universidad Católica del Perú)

Abstract

Motivado por el desarrollo del comercio electrónico y la importancia de la rigidez de precios para explicar los efectos reales de choques monetarios, el presente trabajo de investigación tiene como objetivo evaluar el grado de rigidez de los precios en línea en el Perú. Para ello, se analizan 4.5 millones de precios publicados diariamente en la página web de una tienda por departamentos que, durante el periodo de análisis, tuvo una participación de mercado de aproximadamente 50 por ciento. Esta gran cantidad de datos o “big data” fueron obtenidos a través de la técnica de raspado de datos de la web o “web scraping”, la cual fue aplicada diariamente entre los años 2016 y 2020. Tomando en cuenta la frecuencia de cambio de precios y la duración de los mismos, los resultados indican que los precios en línea en el Perú son menos rígidos que en otros países.

Suggested Citation

  • Coronado, Hilary & Lahura, Erick & Vega, Marco, 2020. "¿Qué tan rígidos son los precios en línea? Evidencia para Perú usando Big Data," Working Papers 2020-018, Banco Central de Reserva del Perú.
    • Handle: RePEc:rbp:wpaper:2020-018
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    JEL classification:

    • C55 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Large Data Sets: Modeling and Analysis
    • C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access
    • E31 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - Price Level; Inflation; Deflation
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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