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Cost–Effectiveness Analysis of a Behavior Change and Social Marketing Intervention

Listed author(s):
  • Yanqing Xu

    (Cambridge Resources International Inc.)

  • Glenn P. Jenkins


    (Queen’s University, Kingston, Canada and Cambridge Resources International Inc.)

This report develops a methodology for understanding an ex-ante cost-effectiveness analysis (CEA) regarding optimal breastfeeding promotion. This is a behavior Change and Social Marketing activity. The study compares the “with” to the “without” project case scenarios. A model has been developed to estimate the cost per Disability-Adjusted Life Year (DALY) saved, cost per diarrhea case averted, cost per diarrhea death averted, and cost per stunting case averted.

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Paper provided by JDI Executive Programs in its series Development Discussion Papers with number 2012-07.

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Length: 21 pages
Date of creation: Jul 2012
Handle: RePEc:qed:dpaper:267
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