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Cost–Effectiveness Analysis of a Behavior Change and Social Marketing Intervention


  • Yanqing Xu

    (Cambridge Resources International Inc.)

  • Glenn P. Jenkins

    () (Queen’s University, Kingston, Canada and Cambridge Resources International Inc.)


This report develops a methodology for understanding an ex-ante cost-effectiveness analysis (CEA) regarding optimal breastfeeding promotion. This is a behavior Change and Social Marketing activity. The study compares the “with” to the “without” project case scenarios. A model has been developed to estimate the cost per Disability-Adjusted Life Year (DALY) saved, cost per diarrhea case averted, cost per diarrhea death averted, and cost per stunting case averted.

Suggested Citation

  • Yanqing Xu & Glenn P. Jenkins, 2012. "Cost–Effectiveness Analysis of a Behavior Change and Social Marketing Intervention," Development Discussion Papers 2012-07, JDI Executive Programs.
  • Handle: RePEc:qed:dpaper:267

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    More about this item


    Optimal breastfeeding; nutrition; cost-effectiveness analysis; behavior change; social marketing; Rwanda;

    JEL classification:

    • I15 - Health, Education, and Welfare - - Health - - - Health and Economic Development
    • D61 - Microeconomics - - Welfare Economics - - - Allocative Efficiency; Cost-Benefit Analysis
    • O55 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Africa


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