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Do Corporate Name Changes Affect Share Price? An Event Studies Analysis of Corporate Rebranding on the NYSE


  • Mayo, Robert


I conduct an event studies analysis of the effect of corporate name changes on short-term stock price movements for companies listed on the New York Stock Exchange. Using the NYSE Composite Index as a baseline for comparison, I find that changing corporate name has a small positive effect on share price over the subsequent thirty days.

Suggested Citation

  • Mayo, Robert, 2013. "Do Corporate Name Changes Affect Share Price? An Event Studies Analysis of Corporate Rebranding on the NYSE," MPRA Paper 98432, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:98432

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    Share price;

    JEL classification:

    • G1 - Financial Economics - - General Financial Markets


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